Case Study:
Technology
Hemant Patel
Director and Founder of Anumana
The Problem
Anumana’s key problem was focused around their messaging.
The brand felt as though they were unable to communicate clearly their value proposition to prospects and stakeholders.
They needed support around the articulation of their product.
The Solution
Small City Marketing partnered with Anumana to provide them with a comms strategy with a focus toward brand repositioning.
We worked to analyse the market, their competitors and conducted primary research which highlighted key gaps in their messaging.
After completing this holistic deep dive, Small City made tailored recommendations in line with current market conditions and brand strategy.
The Impact
Our strategy provided them with an understanding and an awareness of where the gaps existed and the perception of the company at the time.
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